Research:
I conducted user research and analysis of competitor brands to understand the market trends and user needs.
Analysis:
The brand needed a logo that represented the expertise and innovation of the company. I also found that the website needed to be user-friendly and provide clear information about the company's services.
I created wireframes and prototypes to test the user experience and refine the design strategy. The information architecture was planned to ensure easy navigation and a clear hierarchy of content.
The logo design was created with blue and silver colours to represent trust and innovation. The website design was also created using the same colours and provided clear information about the brand's services. The website was designed to be responsive, ensuring optimal viewing experience on all devices.
The new website design and logo helped to increase user engagement, as demonstrated by a 25% increase in website traffic and a 30% increase in conversion rates. User feedback was also positive, with users finding the website easy to navigate and informative.
Conclusion:
The project was successful in creating a new logo and website that represented the brand's expertise and innovation. The challenges faced during the project were overcome through user research and iterative design. Future improvements could include adding new features and functionality to the website to further enhance the user experience.
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