Mindful Souls


The Mindful Souls subscription box project aimed to enhance the user experience and interface of an online wellness product platform. The website was redesigned to better communicate its offerings and to create a more engaging and intuitive user experience.

The main goal was to improve the website's clarity, organisation, and user engagement, making it more appealing and easier to navigate for potential customers.

Research and Problem Identification User Research and Feedback:
An in-depth analysis of the existing website revealed key user pain points, including difficulties in navigation, a cluttered design, and a lack of clear communication about the product's value proposition.

Challenges Faced:
The original website struggled with a confusing navigation structure, an overcrowded layout, and a weak visual hierarchy, which diluted the effectiveness of its messaging and user engagement.


I created wireframes and prototypes to test the user experience and refine the design strategy. The information architecture was planned to ensure easy navigation and a clear hierarchy of content.


Enhanced Navigation Menu:
The redesign introduced a more structured and intuitive navigation menu, simplifying user access to important information and improving overall site usability.

Optimized Header Section:
The header section was refined to include a clear and concise headline and subheadline, immediately clarifying the site’s purpose and offerings to first-time visitors.

Simplified Design:
A decluttering approach was adopted, focusing on a clean, minimalist design that emphasises key information and enhances the user journey.

Strengthened Visual Hierarchy:
Strategic application of design principles was used to highlight important elements such as call-to-action (CTA) buttons, ensuring they stand out and are easily actionable.

Additional Enhancements

Incorporated Visuals:
High-quality images were strategically placed to create a visually appealing layout and to complement the textual content.

Unique Selling Points (USPs):
The website prominently showcases its unique features, emphasising what sets the Mindful Souls box apart from competitors.

Refined Information Flow:
The subscription process was streamlined into clear, visually distinct steps, guiding users effortlessly from discovery to purchase.

Trust Elements:
The inclusion of testimonials, frequently asked questions (FAQs), and trust badges were strategically used to build credibility and trust with potential customers.

Usability and Accessibility Mobile Optimisation:
Adjustments were made to ensure the website provides a seamless and consistent experience across various devices, particularly focusing on mobile optimisation.

Consistent Branding:
Efforts were made to maintain a consistent branding experience throughout the website, reinforcing the brand identity and messaging.

Results and Impact

The redesign led to improved user engagement, with early indicators showing increased time spent on the site and higher conversion rates. Customer feedback post-redesign was overwhelmingly positive, highlighting the improved clarity and ease of navigation.

Learnings and Reflections:
The redesign process underscored the importance of a user-centric approach in web design, emphasising the need for clear communication, streamlined design, and a strong visual hierarchy.

The Mindful Souls subscription box website redesign significantly enhanced the overall user experience. The changes made resulted in a more engaging, intuitive, and visually appealing platform, aligning more closely with the brand’s identity and its users' needs. Future directions include continuous user feedback analysis and iterative design improvements to further enhance user experience and satisfaction.

Sustainability Consulting

As sustainability is an important consideration in the built environment, our team of consultants is committed to helping our clients achieve their environmental goals through innovative design and consulting services that are tailored to meet the unique needs of each project

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