AJ®

Growth × Content × Commerce

ADRIANNAJĘDRZEJCZYK
Adrianna seated beside a black horse
Independent strategistKraków · working globally
Portfolio / 2026Scroll to enter ↓

Strategy with instinct. Creative with consequence.

I build brands people notice - and journeys that make them act.

What I do / 01

Not content for content’s sake.

I connect brand strategy, content and commerce - so the work looks considered, sounds unmistakable and moves people toward a decision.

Over 5+ years, I’ve developed digital strategies for more than 120 brands across beauty, wellness, hospitality, e-commerce, professional services and lifestyle.

Social strategyGrowth marketingE-commerceFunnel buildingCreative directionAI workflows

Proof of practice / 02

Ideas are only interesting when they work.

120+

brands shaped through content and social strategy

5+

years turning brand goals into digital systems

360°

from positioning and creative to funnel and conversion

Selected work / 03

Built to live in the real world.

01

Telecommunications · Australia

MATE

Making internet feel human.

A bold, culture-led social system for an Australian telecommunications provider. Service education became accessible campaign storytelling - clear enough to explain the offer, distinctive enough to feel like MATE.

  • Content strategy
  • Campaign creative
  • Social design
  • Seasonal activations
MATE campaign creative 1
MATE campaign creative 2
MATE campaign creative 3
02

Luxury automotive · New Zealand

APOLICAR

The destination starts with the drive.

A premium content direction for a Queenstown 4WD rental brand, pairing destination imagery with elevated lifestyle storytelling and seasonal travel moments.

  • Creative direction
  • Lifestyle storytelling
  • Vehicle showcases
  • Seasonal campaigns

Campaign archive

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APOLICAR campaign creative 1
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APOLICAR campaign creative 2
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03

AI marketplace · United Kingdom

ASGARD.WORLD

Turning a complex product into culture.

Launch and social content for an AI-powered marketplace. Product mechanics became energetic, student-first stories across static, motion and location-led campaign assets.

  • Product education
  • Launch creative
  • Motion content
  • Campaign storytelling

Campaign archive

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ASGARD.WORLD campaign creative 1
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ASGARD.WORLD campaign creative 2
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ASGARD.WORLD campaign creative 3
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ASGARD.WORLD campaign creative 4
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ASGARD.WORLD campaign creative 5
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ASGARD.WORLD campaign creative 6
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ASGARD.WORLD campaign creative 7
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Ways to work together / 04

One strategic mind. Four connected disciplines.

01

Strategy that gives content a job

Audience insight, positioning, channel planning and content systems designed around what the business actually needs to achieve.

02

Creative built to stop and move

Campaign concepts, social design, short-form video and brand storytelling that earn attention without losing strategic clarity.

03

Journeys that convert attention

Landing pages, e-commerce experiences, paid social and automated funnels that turn interest into measurable action.

04

AI systems that scale the work

Practical workflows using ChatGPT, Claude and automation tools to accelerate production while protecting the brand voice.

Experience / 05

Commercial thinking, creative range.

My work sits between strategy and execution - from global client content systems to independent e-commerce projects built from the ground up.

Content & Social Media Strategist

Feedbird · 120+ client brands

Social Media & Digital Strategy Consultant

Bellefontaine Switzerland · Luxury skincare

Growth, e-commerce & funnel builder

MiauNap · MiauStore · Cat Toys Shop · Visibix · Sway H2O